About us

The Institute

The Instituto Criança é Vida (Child is Life Institute) is a non-profit organization that develops projects to support what doctors and psychologists see as the minimum necessary to prevent diseases and ensure the healthy development of babies, children and adolescents. The main focus of the projects is their physical, emotional and social health.

The Instituto Criança é Vida (Child is Life Institute) was born as a social project run by a private company, in 1996, working initially with 20 volunteers in 9 institutions. Today, it works with over 800 institutions and capacitates more than 1,900 Certified Instructors to support its projects, benefiting over 61,000 people, both children, adolescents and adults.

The Cause

Deficiencies in infrastructure, such as basic sanitation, urbanization, housing and families lacking financial resources expose children and adolescents to situations of risk: respiratory infections, malnutrition, skin problems, verminosis, scabies and lice, home accidents and others. Childhood and adolescence are often not given due consideration, children and young people feel deprived of affection, protection and attention, suffer corporal punishment, violence and sexual abuse, are exposed to sex at a very young age and have low self-esteem.

The work with parents and educators shows that people do not do better, not because they do not want to, but because they do not know how – education is the way. But how should we educate? The staff of the Instituto Criança é Vida (Child is Life Institute) trains educators and employees of institutions, in addition to partner company volunteers, to multiply projects for children, adolescents and families in communities where they are active.

Mission

Collaborate to build a healthier country

Vision

 

  • We will expand our work in order to strengthen the family, the institution and the community, creating better conditions for physical, emotional and social support for children and adolescents up to 15 years of age.
  • We will work to geographically expand our projects, following criteria to ensure orderly growth and maintaining the same quality of service.
  • We will strive to make our work known, encouraging partnerships with companies as a way to strengthen projects, showing that it is not necessary to “reinvent the wheel.”
  • We will continue to listen to our public (assisted communities, sponsors, advisory council, the board of directors, technical advisors and volunteers), analyzing their suggestions and criticism, so that our current and future projects maintain the credibility they have achieved.
  • We will maintain the identity of the Institute and the strength of our mission with the joy and commitment of our staff and with confidence in our “way of doing things” (enthusiasm and determination, seriousness and transparency).
  • We will monitor procedures and practices ensuring the adoption of principles and practices of good corporate governance in order to ensure the quality of our management and our longevity.

Values

Solidarity and commitment in the dissemination of knowledge with lightness and joy

How to participate

A partnership with the Instituto Criança é Vida (Child is Life Institute) provides the opportunity to engage in social work, by joining efforts with those who already have years of experience in projects for companies. Thus, by joining forces, we have a greater impact on society. We work to strengthen family and community.

Donations made to qualified entities such as the Civil Society Organization of Public Interest (OSCIP) can be deducted as expenses by donating companies taxed under the real profit regime, up to 2% of operating profit, both for purposes of income taxes and for social contributions on profits. (Law No.9.249/95, Art. 13; RIR, Art. 365, Item II and MP No. 2158-35/01).

  • Companies can sponsor Instituto Criança é Vida (Child is Life Institute) projects for Brazilian cities of their interest. Over recent years we have developed projects with public schools in cities like Paranaguá, in the state of Paraná, Candeias and Trancoso, in the state of Bahia, Sorriso, in the state of Mato Grosso, Rio Verde, in the state of Goiás, Trairi, in the state of Ceará, São Lourenço da Mata, Glória do Goitá and Feira Nova, in the state of Pernambuco, Campinas, Souzas and Mogi das Cruzes in the state of São Paulo, and Souzas, funded by the following companies: Mosaic, Eólica Faísa, MSD and Dominique Geiger Institute.
  • Companies can also contract projects for corporate volunteering. Volunteering projects are analyzed on a case by case basis according to company needs and availability. Over the Institute’s history, we have had volunteer groups in the following companies: Schering-Plough, Mantecorp, Elly Lilly, Macro, Vedacit, Carrefour and MSD.
  • Companies can provide the Institute with financial support or services.

Partner Category

  • Maintainers – a Maintaining Partner offers financial support for maintenance of the Institute and its projects as a whole. Our maintaining partners include: ABADHS, AGEM and MSD.
  • Multiplying Partners – a Multiplying Partner support specific institute projects, or their multiplication in a particular city of the country. Former or current multiplying partners include: Bovespa, Instituto Hedging&Griffo, Carrefour, Banco Votorantim, Dominique Geiger Institute.
  • Operating Partners – Operating Partners offer services necessary for institute operation free of charge. They are: Pinhão e Koiffman Advogados, Casa Ronald McDonald, FLAG Comunicação, JAD LOG,  Sapiens Associados,  Observer Pesquisas de Marketing.
  • Supporters – Supporting companies contribute financially to support institute activities. They are: Gonçalves S.A. Indústria Gráfica, JAD LOG, Rosa Empreendimentos Imobiliários Ltda., Fortknox Tecnologia de Segurança Ltda., Uniflexo Indústria Gráfica Ltda.

Read some institutional testimonials

  • They can register for free participation in training activities in São Paulo, Guarulhos, Taboão da Serra, Embu das Artes, Embu Guaçu, Itapecerica da Serra, São Bernardo do Campo, Barueri, Santos, Campinas, Mogi das Cruzes, Rio de Janeiro, Itaguaí, Mesquita, Nilópolis, Japeri.
  • Other municipalities, close to the cities offering projects, can also subscribe as long as they form a group of 18 institutions involved in education and social assistance programs, with at least two educators per institution that provide care to children and adolescents in the project age group.
  • Social organizations, public schools and social networks are considered to be organizations that benefit from the projects. They receive training, but do not provide financial support to the Institute. For this reason, they have no right to promote their logos on Instituto Criança é Vida (Child is Life Institute) materials.
  • They can contract projects from the Instituto Criança é Vida (Child is Life Institute) for training educators or a group of students. Costs depend on the project and number of students.
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