The Institute

The Instituto Criança é Vida (Child is Life Institute) is a non-profit organization that develops projects to support what doctors and psychologists see as the minimum necessary to prevent diseases and ensure the healthy development of babies, children and adolescents. The main focus of the projects is their physical, emotional and social health.

The Instituto Criança é Vida (Child is Life Institute) was born as a social project run by a private company, in 1996, working initially with 20 volunteers in 9 institutions.

In 2019, it worked with 880 institutions, enabling 1,944 educators and benefiting 67,238 people, among children, adolescents and adults.

And now, during the Covid-19 Pandemic, it had, only in the first half of the year, the participation of 3,470 educators of 476 institutions (schools and NGOs) in our specific instructional units.

The Cause

Deficiencies in infrastructure, such as basic sanitation, urbanization, housing and families lacking financial resources expose children and adolescents to situations of risk: respiratory infections, malnutrition, skin problems, verminosis, scabies and lice, home accidents and others. Childhood and adolescence are often not given due consideration, children and young people feel deprived of affection, protection and attention, suffer corporal punishment, violence and sexual abuse, are exposed to sex at a very young age and have low self-esteem.

The work with parents and educators shows that people do not do better, not because they do not want to, but because they do not know how – education is the way. But how should we educate? The staff of the Instituto Criança é Vida (Child is Life Institute) trains educators and employees of institutions, in addition to partner company volunteers, to multiply projects for children, adolescents and families in communities where they are active.


Collaborate to build a healthier country


  • We will expand our work in order to strengthen the family, the institution and the community, creating better conditions for physical, emotional and social support for children and adolescents up to 15 years of age.
  • We will work to geographically expand our projects, following criteria to ensure orderly growth and maintaining the same quality of service.
  • We will strive to make our work known, encouraging partnerships with companies as a way to strengthen projects, showing that it is not necessary to “reinvent the wheel.”
  • We will continue to listen to our public (assisted communities, sponsors, advisory council, the board of directors, technical advisors and volunteers), analyzing their suggestions and criticism, so that our current and future projects maintain the credibility they have achieved.
  • We will maintain the identity of the Institute and the strength of our mission with the joy and commitment of our staff and with confidence in our “way of doing things” (enthusiasm and determination, seriousness and transparency).
  • We will keep our eyes focused on the broader social context with the purpose of anticipating needs created by unexpected changes and that directly affect our public, as the Covid-19 pandemic for example.
  • We will monitor procedures and practices ensuring the adoption of principles and practices of good corporate governance in order to ensure the quality of our management and our longevity.


Solidarity and commitment in the dissemination of knowledge with lightness and joy


Covid -19 Pandemic

With the pandemic, our face-to-face work was interrupted and the Institute decided to develop a project for educators and teachers. Aligned with other organizations, it decided it was the right moment to strengthen the development of professionals for a return to their activities with children, adolescents and families, also seriously impacted by the pandemic.

Since August 2020, our multidisciplinary staff developed a series of specific instructional units for the purpose of WELCOMING, SUPPORTING and INFORMING educators and teachers.  The instructional units multiplied by the zoom platform, for online classes of around 30 participants, are interactive, in other words, encourage and require effective participation of every educator.

The themes were the response to concrete demands made by our usual partners in Social Assistance and Education. To the first 5 instructional units from 2020 were added other 5 contents in 2021. These instructional units provide quality contents on difficult themes, but always end with a message of optimism.

The result, acceptance and number of inscriptions were a surprise. The work directed at educators had the highest acceptance rates in the history of the Institute. Welcoming every educator or teacher means providing 25 or 30 children, at least, with a more centered, prepared and well-informed adult.

To the great pride of the Institute, the average grade given by educators, on a 0-10 scale, was a 9.7.

At this moment we are focusing on educators, but we have already begun revisiting our regular instructional units aimed directly at children and adolescents to begin hybrid certification courses in 2022, that is, by sending material to organizations and using digital platforms as part of the certification courses’ instruction.

Since the first half of 2020, part of the resources of the Institute has been directed to emergency donations of basic food baskets – hygiene and food products. Although the Institute’s mission is to work with children and adolescents, the option chosen during this pandemic period was also to help the ILPI´s – Long-Term Care Institutions for Elders – in situation of social vulnerability. A total of 150 organizations working with children, adolescents, families and elderly people have already been benefited during the pandemic.

If you are interested in knowing better the Instituto Criança é Vida (Child is Life Institute), please get into contact by email – or telephone: 55.11.5185.4510