The Criança é Vida Bebês (Child is Life Babies) is focused on providing knowledge about the decisive time of emotional and social development of babies beginning with acknowledgement of the importance of the early childhood bond, making caregivers and parents aware of the importance of their care, providing them with new skills related to babies and expanding their understanding of the emotional life of a baby in the first 36 months.
The overall objective of the Instituto Criança é Vida (Child is Life Institute) is to collaborate in the instruction of parents and caregivers to promote better quality of life for children of socially disadvantaged populations.
The project was formatted and implemented at the beginning of 2002, the same year the World Health Organization declared prevention of violence a public health priority (Resolution WHA4925 – 2002).